First opened in the 1970s, Lac Le Jeune Resort was a cherished lakeside retreat for international tourists, bird watchers and other local wildlife enthusiasts. Due to a slow decrease in business, LLJ was forced to close down in 2019.

Now with new ownership, our team was approached with the task to rebuild the identity of LLJ for a modern day demographic that focuses on outdoor activities and wilderness retreat lifestyle.

We approached this project with a deep consideration for LLJ’s roots and culture, and in doing so we helped rebuild an extensive identity for this lakeside resort that features a logo + word mark, colour palette, and illustration system for web, print and digital.